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Key Takeaways
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Finding and analyzing backlinks lets you evaluate any website’s authority and credibility, reveals opportunities for new link-building strategies, and helps enhance your existing backlink profile.
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SE Ranking’s Backlink Checker provides extensive backlink analysis. Just enter the website you want to get backlink data from and assess the quality and quantity of backlinks and referring domains. Identify the anchor texts used and the pages with the most backlinks. Also, find backlink gaps for profile- expanding opportunities.
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Google Search Console offers insights into external links recognized by Google. Go to the Links report in your website’s GSC and check the external links section. You can also see the top linked pages, sites, and texts.
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Bing Webmaster Tools offers features for a surface-level analysis of backlinks detected by Bing. Open the Backlinks report in BWT to find backlinks to your site, complete with information on referring domains, pages, and anchor texts. You can also inspect backlinks for any website and identify gaps.
In SEO, backlinks are a lot like votes in elections. By casting your vote (aka linking out to another site), you’re showing that you trust the candidate (another site) and consider their campaign (their content) reliable.
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Why it’s important to learn about a website’s backlink profile
Whether you’re looking at your own site’s backlinks or your competitors’ backlinks, getting the drop on this data can help you in several ways:
- You can better asses a website’s authority and quality. Backlinks tell search engines that the content in question is valuable, trustworthy, and useful. The more quality backlinks a website has, the more credible it looks in the eyes of search engines.
- You can understand your rival’s backlink strategies better. You can get a clear picture of their link-building strategies, the type of links they have, and the type of content attracting these links.
- You can find opportunities for link-building. Having a good understanding of the backlinks that other websites in your niche have can reveal potential opportunities for outreach to expand and beef up your backlink profile.
By reviewing your website’s backlinks (and those of your competitors), you can focus on acquiring high-quality relevant links rather than increasing your backlink count. This aligns with John Mueller’s advice, where he emphasized the importance of backlink quality. Backlinks from low-quality, irrelevant, or untrustworthy websites can harm your website’s rankings.
How to find backlinks to a website
Way #1: SE Ranking’s Backlink Checker
SE Ranking has many professional SEO tools for website audits, competitor analyses, keyword research, and of course, backlink monitoring and checking. Backlink Checker is the go-to assistant for working with backlinks. Using this backlink finder, you can get a complete view of your backlink profile and measure each and every backlink that links to your site using various parameters.
